Agriplas

A modernization of the website's visual concept was developed, respecting the identity of the brand and the previous website as requested by the client. In addition to the new design, the width limit of all pages was increased to make better use of space, and responsiveness was applied throughout the structure so that the site can adjust to any device.

The flow of information has been completely redesigned, covering the ordering of menu items, homepage sections and content in general. We apply universal usability/UX metrics and rules to facilitate content access, including implementing "breadcrumbs" throughout the structure.

Application of the three-click rule, which ensures that the user never needs to click more than three times to reach any information, was applied. Additionally, we standardize friendly, automatically generated URLs for all pages.

Now, all sections and secondary level content have individual pages, which ensures better indexing in search engines like Google for each specific topic.

Now, the entire structure and content of the website are dynamic, eliminating the need to copy or duplicate page templates to generate new content. Whenever a new page is created in any section, it will respect the established structure and visual standardization.

In addition to the structure and content of text and images, a dynamic standardization of colors and typography was applied. This means that if there are future changes to any of these standards, the changes will be automatically applied, including to older posts.

New sections and functionalities have been added that did not exist before, such as automated FAQs and Testimonials. When a user fills out a submission form for Testimonials or FAQs, a page with the content will be automatically generated and will be pending moderation/review.

For Testimonials, it will only be necessary to review the content and decide whether to publish it or not. For FAQs, you simply need to respond to the user’s question and publish the page. Everything will appear automatically on the website.

Additionally, an individual section for Newsletter sign-up has been created to generate more content for indexing and to increase engagement.

The product presentation has also been thoroughly reviewed and redesigned. In addition to a clearer separation in the main menu, the product pages have been completely revamped with a reorganization of the information flow. Now, it is possible to adapt the content to the distinct needs of each product without requiring structural changes or modifications.